Apr 8, 2024

Bridging Real Estate Friction: Revolutionizing Collaboration with GeekyAnts

Dive into the transformative world of real estate collaboration with GeekyAnts! Explore the challenges of lead attribution in a $1.4 trillion industry and discover a revolutionary solution.
Jani Hardik Sanjay
Jani Hardik SanjaySenior Business Analyst
Jani Hardik Sanjay
ChayanTechnical Content Writer

In the bustling world of real estate, where property transactions amount to a staggering $1.4 trillion annually, collaboration is the lifeblood of the industry. Builders, channel partners, and customers are all pivotal to this dynamic ecosystem.

global real estate market revenue, 2016-2025


Yet, within the hustle and bustle, challenges emerge. One major hurdle is the attribution of leads, a source of friction and occasional misunderstandings among stakeholders.

In this blog, we embark on a journey into this colossal challenge, and we'll introduce you to a trusted player who's adeptly crafting the solution!

The Attribution Challenge

The attribution challenge

In today's real estate landscape, builders face a perplexing dilemma when it comes to identifying the true source of their leads.

To understand it better, let’s say in a big home-finding puzzle, it can be confusing when lots of people help. It's like a game without clear rules, and that's not fair. The people who build homes and the helpers should be a team, but sometimes they don't get along.

Sometimes, the home builders take all the credit, even when the helpers did a lot of work. This can put off the helpers.

Similarly, consider a scenario where a single customer interacts with multiple channel partners. This can introduce a level of ambiguity, leading to multiple inquiries for a single lead. The situation becomes even more complicated when trying to determine the primary channel partner responsible for the brokerage in the case of a converted lead. This process can strain builder-channel partner relationships, undermining the collaborative spirit that should define the industry.

Additionally, builders often claim in-house leads post-conversion, attributing them to their marketing efforts. While this may seem like a straightforward strategy, it can undermine the extensive groundwork laid by channel partners in engaging customers, organizing site visits, and providing successful guidance. It's disheartening to see these dedicated efforts potentially disregarded when a customer is ready to make a purchase, as some builders might attribute the lead as 'in-house' to avoid brokerage payouts.

These issues stem from the lack of a standardized lead facilitation process and structured builder-channel partner tie-ups. The absence of such a framework has been the root cause of a host of industry-wide dilemmas.

A Modern Solution for an Age-Old Challenge

Recognizing the industry-wide challenges, GeekyAnts has embarked on a collaborative journey with real estate industry leaders to create an innovative solution. This groundbreaking application serves as a bridge between builders and channel partners, streamlining their collaboration. But it doesn't stop there. This innovative solution introduces a host of features designed to address the prevailing industry gaps.

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  • Builder-Channel Partner Tie-Ups: Our application offers a platform that enables builders to identify and connect with suitable channel partners. Builders can evaluate the track record and performance of potential partners, ensuring a mutually beneficial partnership. At the same time, channel partners gain access to a pool of reputable builders, expanding their opportunities for collaboration and projects.
  • Transparent Lead Visibility: Builders can now monitor the progress of leads generated by channel partners, gaining valuable insights into the status of each lead. This feature empowers them to make informed decisions and focus their efforts where they matter most. Channel partners, too, have access to a shared leads module that provides a clear view of lead statuses, helping them prioritize and follow up effectively.

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  • Duplicate Lead Detection: Our system employs advanced algorithms to identify and eliminate duplicate leads. This crucial feature prevents confusion and redundant efforts, ensuring that both builders and channel partners can focus their energy on unique leads, optimizing their sales efforts.
  • Comprehensive Lead Lifecycle Management: The application guides leads through various stages, from initial contact to closure, ensuring a structured and organized approach. Users can set milestones, schedule follow-ups, and track communication history with leads, enhancing their ability to nurture and convert leads.

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  • Comprehensive Information on Project Inventory for All Users: Builders can showcase their project inventory with detailed information, including floor plans, pricing, and availability, making it easy for channel partners to present options to potential buyers. Channel partners can access project details in one place, simplifying their sales pitches and customer interactions.
  • Efficient Lead Integration: Leads generated through various sources, such as websites, social media, or referrals, seamlessly integrate into the application. This integration ensures that no leads are lost and all potential opportunities are tracked and managed efficiently.
  • RERA-Verified Validation: Our application verifies the credibility of builders and channel partners by cross-referencing their credentials with the Real Estate Regulatory Authority (RERA) database. Users can trust that they are engaging with verified and compliant entities, reducing the risk associated with partnerships and transactions.
  • Virtual Sales Kit Empowerment: Channel partners receive access to a virtual sales kit, which includes images, videos, brochures, and interactive presentations. This empowers channel partners to present projects in an engaging and compelling manner, increasing their chances of closing deals.
  • Intuitive Dashboard: The dashboard offers at-a-glance insights into key metrics, such as lead conversion rates, project performance, and sales trends. Users can customize their dashboard to display the data most relevant to their roles and goals, enhancing their decision-making capabilities.

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  • Transparent Brokerage Details: Our application ensures that all brokerage details are upfront and transparent, fostering trust between builders and channel partners. Buyers can also access brokerage information, promoting transparency throughout the transaction process.
  • Built-in SMS and Marketing Features for Builders and Channel Partners: The application includes integrated SMS and marketing tools, allowing users to send targeted messages, updates, and promotional materials to leads and clients. Builders and channel partners can leverage these features to nurture leads and stay engaged with their customer base effectively.

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Redefining Real Estate: Unlocking the Lead Lifecycle

In the ever-evolving landscape of real estate, one of our most thrilling challenges has been mastering the art of lead lifecycle implementation. Think of it as a dynamic dance, where we've translated the intricate steps of real-life lead journeys into a captivating performance of technology.

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Our Leads module is where the magic happens. It's like taking a complex puzzle and breaking it down into a beautiful mosaic of possibilities. From the moment a lead enters our system to the grand finale of booking, every step is meticulously crafted to perfection. No detail is too small, no scenario too obscure – we've got it all covered. You won't find any process loopholes or room for mischief here; it's a flawless show from start to finish.

But what truly sets GeekyAnts apart is our vision that reaches far beyond the here and now. We're not just building for today; we're paving the way for the future. Scalability and preparedness are etched into the very foundation of our solution. We've carefully handpicked the technology stack, ensuring it can effortlessly evolve as the industry does.

Our arsenal includes React Native, Next, and gluestack for the front end, PostgreSQL handling the database, Redux for state management, and Hasura, Minio, AWS S3, Cloudinary, and more in the backend. It's a powerhouse that's ready to take on anything the real estate world throws at it.

In the grand finale of this tech masterpiece, our solution breathes new life into real estate – introducing transparency, efficiency, and trust to an industry often plagued by complexity. With our standardized platform for lead facilitation and brokerage management, the stage is set for a harmonious future, fostering collaboration and prosperity at every turn.

But wait, there's more! This isn't a one-hit wonder; it's a comprehensive system designed to grow and adapt alongside the ever-shifting real estate landscape. The impact of this innovation is nothing short of revolutionary, ushering in an era of heightened transparency, improved collaboration, and streamlined lead management.

Parting Thoughts

As we gaze into the future, we see a real estate industry that's collaborative, prosperous, and remarkably efficient, all thanks to this groundbreaking solution. It's proof that when technology and innovation meet real-world challenges, the results are nothing short of remarkable.

The stage is set, the spotlight is on, and the promise of a better tomorrow in real estate is shining brightly. This solution is your ticket to that future.

For an in-depth look at our solution and the transformative impact it can bring, don't hesitate to reach out to us.

Hire our Development experts.