Upgrading User-experience and Website Performance Using Next.js for a Diagnostic Leader
How GeekyAnts helped a leading diagnostic company upgrade the user experience of its website by increasing its website performance.
ABOUT THE CLIENT
Leader in Diagnostic and Preventive Care Laboratories
The client is a multinational chain of diagnostic and preventive care laboratories. Headquartered in Mumbai, they have been innovation leaders in the industry for more than a decade. They currently boast 1,200+ outlets with a workforce strength north of 2,000 employees.
About the project
OVERVIEW
Upgrade Existing Website for Enhanced User-experience
Our client wanted to improve the performance of their existing website. They wanted to focus on improvements centered around user experience, reduced initial load time, decreased network calls, and search engine optimization (SEO).
100
performance score for the overall website100
best-practice score for Search Engine Optimization0.7
seconds loading time of websiteBUSINESS REQUIREMENT
Create a Mobile-responsive Website and Data Tracking
To address the full demographic range of their target audience, the client wanted a robust mobile-responsive website. They also required ethical data tracking using Google Analytics and CleverTap.
Key Targets to Achieve
- Revamp the existing website's user experience
- Detailed data tracking using Google Analytics and CleverTap
- Improve Search Engine Optimization (SEO)
- Create a mobile-responsive website
- Reduce initial load timeMinimize network calls
OUR APPROACH
Fixed Scope Model. Milestone-based Execution.
The project started with evaluating the client's current website and understanding their expectations. The analysis gave us insights into the fit of the tech stacks drafted for the project. A course was then charted for hitting the milestones set for each stage.
1. Execution Style
Milestone-based execution.
2. Methodology Used
Fixed Scope model with aggressive timelines.
3. Execution Journey
Fixed Scope model with aggressive timelines.
3. Execution Journey
CHALLENGES IN EXECUTION & SOLUTIONS
Different Screens. Data Changes.
Challenge 1: Different designs for the web and mobile screens
Challenge 2: Constant changes in website data
Product Design
PROJECT EXECUTION
Milestone-focused Development. Strict Quality Checks
We used a Fixed Scope model with aggressive timelines. The development depended on the client's API/backend for some areas.
- Milestone-based execution.
RESULTS
High-performant and Interactive Website
As of the day, milestones are being hit without delays. Currently, the client's website has undergone thorough testing and verification by our QA team. This ensures the website meets all client requirements and is user-friendly and fully functional.
We are expecting a 2X improvement in performance in terms of load time and user engagement on this new website. Our expert QA team has tested it across platforms, and it performs well.
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