Define Your Path to Market Success
Great products and business solutions start with a clear strategy. We help you validate ideas, understand your users, and outline a plan that aligns your team and attracts investors.
WHAT YOU'LL GET
Strategy Deliverables
Walk away with clear, actionable artifacts that guide your product development journey.
Product Requirements Document
A PRD with user stories, acceptance criteria, and technical requirements.
Product Roadmap
A prioritized feature roadmap with milestones, dependencies, and timelines.
User Personas and Journey Maps
Data-driven personas and maps focused on user needs
Market and Competitive Analysis
Research on market size, trends, and the competitive landscape.
Value Proposition Canvas
An articulation of your unique value and how it solves problems.
Business Model Canvas
A visual representation of revenue streams and key metrics.
OUR APPROACH
Strategy Framework
We use a proven 5-phase framework refined over 20+ years and 900+ products to help you go from idea to actionable strategy.
- Stakeholder interviews, market research, and user insights.
- Creating problem statements and identifying opportunity areas.
- Generating solutions and validating hypotheses with user testing.
- Using impact and effort matrices to prioritize features for ROI.
- Building roadmaps with success metrics and resource plans.
engagement Options
Strategy Workshops
Choose the engagement model that fits your needs and timeline.
Discovery Sprint (1 Week)
Intensive workshop for early-stage startups. Define your MVP scope, validate assumptions, and create an initial product roadmap.
- Stakeholder alignment workshop
- User persona development
- MVP feature prioritization
- Initial roadmap and timeline
Strategy Deep Dive(2-3 Weeks)
Comprehensive strategy engagement, including user research, competitive analysis, and detailed product planning.
- User interviews and research
- Market and competitive analysis
- Full product requirements
- Go-to-market strategy
Product Transformation(4-6 Weeks)
End-to-end strategy for existing products looking to pivot, expand, or optimize their market position.
- Current state assessment
- User and market research
- Product vision and strategy
- Transformation roadmap
Ongoing Strategy Partner(Retainer)
Embedded product strategist working alongside your team to refine and evolve your product strategy.
- Weekly strategy sessions
- Continuous user research
- Roadmap refinement
- Stakeholder alignment
Why this matters: These questions often reveal gaps that change the project scope, timeline, or approach. Surfacing them early saves time and money—and leads to better products.
STRATEGY SUCCESS STORIES
From Vision to Clarity
Document Intelligence Platform
We reduced manual effort from days to minutes through a system that allows teams to search, understand, and review extremely large documents. The platform also answers user questions directly from the document and even pinpoints the exact page where the information exists.
99% reduction in manual effort
The solution handles thousands of pages, summarises information, and gives accurate, reliable answers within seconds - dramatically improving speed, consistency, and decision-making.
2 mins
For 1,000–10,000 pages processing
85%+
Accuracy in responses
95%+
Contextual relevance
Architecture Review Assistant
We built an AI assistant that brought the turnaround time for tech architecture review down to less than one hour. It reviews technical architecture diagrams and highlights potential issues or weaknesses even before they reach the architects for approval.
88.33% reduction in TAT for review
The assistant helps tech leads refine their designs so architecture boards receive cleaner, more complete diagrams. This helps teams catch early mistakes, improve quality, and reduce rework.
<1 hr
Tech architecture review time
~70%
Accuracy in identifying issues
95%
Contextual relevance
Automated Reporting & Insights System
We built an AI-driven reporting system that enables sales and business teams to get their reports instantly, without any dependency on BI teams. Users can ask a question, and the system fetches the data, analyzes it, and generates ready-to-use dashboards in real time.
99% faster turnaround time for report creation
This system relies entirely on the organization’s own data, ensuring zero bias in all outputs
<1 min
Report turnaround
~85%+
Accuracy in generated reports
~85%
Contextual relevance of insights
Property Inspection Chat Assistant
We built an on-property chat assistant that lets buyers scan a QR code during their visit to instantly ask questions about the property—covering nearby facilities, energy ratings, floor plans, furnishings, pest reports, and more via text or voice.
90% property-data relevance during on-site queries
The assistant delivers accurate responses, while automatically routing sensitive or price-related questions to the admin team to ensure control and compliance.
80%
answer accuracy
~90%
relevance to the property data
2x faster
On-site interactions with voice-enabled queries
Personalized Meal Recommendation System
We built an AI system that recommends meals based on available ingredients, tools, and dietary needs. The solution intelligently adapts over 3,000 base recipes to match specific family sizes and portion requirements instantly.
80% recommendation accuracy
The system analyzes user preferences to provide tailored meal suggestions for every day. This helps the platform drive higher engagement and ensures users find recipes they actually want to cook.
AI Assisted Clinical Documentation for Dentists
We developed an AI system that listens to dentist-patient conversations to automatically generate comprehensive clinical documentation. The platform captures diagnoses, tests, scans, and prescription details in real time. This allows practitioners to verify and print records instantly, which eliminates the burden of manual data entry during peak clinic hours.
95% accuracy in diagnosis and prescription generation
The platform turns dental conversations into automated medical notes and prescriptions instantly. This allows dentists to approve reports with a single click and stay focused on their patients.
~95%
Accuracy in generated reports
~95%
Contextual relevance
FEATURED CONTENT
Our Latest Thinking in Product Strategy
Discover the latest blogs on Our Latest Thinking in Product Strategy, covering trends, strategies, and real-world case studies.
View Blogs
Oct 1, 2024Design
Data-Driven Design Crafting Market-Fit Products
Oct 1, 2024Design
Keynote by Kavya Basavaraj
Jul 24, 2024Business
Strategies to Outsource Product Development for Startups and Enterprises
Jul 1, 2022Design
Design System : The Atomic Design Methodology
Apr 29, 2022Business
Why Adopt Product Mindset Over Project Mindset In Software Development?
May 31, 2021Product Launches
@mosphere App: Enabling Secure P2P Transfers
FAQs
Questions We’d Ask About Your Product
Most products fail not because of poor execution, but because the problem wasn't painful enough. We dig into the exact pain point, how users solve it today, and what finally makes them look for something better.
We explore who else is trying to solve this problem, why existing solutions fall short, and what market timing factors work in your favor right now. If you succeed, we also ask who might lose-and how they'll respond.
Not every user matters equally at the start. We focus on the person who feels the pain most urgently, what they need to believe before trying your product, and what moment turns curiosity into adoption.
A great product still needs a path to users. We examine discovery channels, distribution advantages, and which existing behaviors your solution is replacing and how entrenched those behaviors are.
Instead of building everything, we identify the minimum version that delivers real value. This helps separate assumptions from validated needs and prevents unnecessary scope creep.
We surface early risks like integrations, data dependencies, compliance requirements, or technical unknowns that could slow delivery or block launch if ignored.
We define what "working" actually means-within 30, 90, and 180 days. That includes adoption signals, business impact, and what would tell us the product isn't worth continuing.
This question reveals priorities fast. It helps teams focus on what truly drives value and protects the product from becoming bloated or unfocused.
Ready to Define Your Product Strategy?
Let's start with a discovery call to understand your vision and goals.
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