GeekyAnts

Building a Scalable B2B Marketplace Powering 1M+ Transactions | Vendly

Project Type

B2B Commerce Platform, Marketplace, CRM, & Analytics Ecosystem

Industry

Vending And Distribution

Tech Stack

PostgreSQL
AWS
NestJS
Next.js
Stripe
B2B Marketplace inventory management dashboard with stock levels and low stock alerts

About the Client

Vendly is a full-stack B2B platform modernization venture designed to unify the fragmented vending ecosystem. The platform enables vending operators to manage the entire lifecycle of their business—from inventory procurement and route acquisition to equipment purchasing and lead generation—within a single digital environment.

*All names and logos have been changed to respect the NDA

Overview

GeekyAnts engineered Vendly from scratch to serve as the Operating System for vending businesses. By transitioning traditionally offline and fragmented workflows into a centralized digital infrastructure, the engagement enabled multi-million dollar transaction volumes and thousands of operator on-boardings.

1K+Vending Operators Onboarded
40%Core Domains in one Platform
1M+Transaction ecosystem enabled
Vending system procurement management dashboard with supplier orders and tracking

BUSINESS REQUIREMENT

The client required a unified digital infrastructure to solve the inefficiencies of a fragmented industry where inventory, equipment, routes, and leads were managed through isolated, often offline, systems.

Key Constraints:

  • Fragmented Industry: Operations are split across distributor relationships, vendor networks, and manual CRM tracking.

  • Intelligence Gap: No centralized data for sales or operational performance.

  • Scalability: Need for a multi-actor system handling operators, vendors, distributors, and logistics. 

OUR SOLUTION

We designed a modular B2B ecosystem combining five core domains into one platform. We architected a multi-domain backend using NestJS and PostgreSQL to handle complex transactional modeling. The solution integrated Stripe for subscription-driven revenue and established data pipelines for real-time vending machine analytics.

B2B marketplace developer portal dashboard with API analytics, keys, and integration tools
B2B marketplace developer portal showing API endpoints, GET and POST routes, and integration docs
Developer dashboard with API documentation, SDKs, and enterprise B2B marketplace integrations panel
screen

CHALLENGES IN EXECUTION & SOLUTIONS

We unified fragmented industry workflows by consolidating procurement, growth pipelines, and asset acquisition into a centralized dashboard. To support this, we engineered a multi-actor coordination layer that serves operators, vendors, and logistics partners simultaneously.

We developed a transaction-heavy backend to manage high-volume orders, subscriptions, and route listings with production-grade stability. Finally, we bridged the operational intelligence gap by building data ingestion pipelines that transform raw machine data into actionable sales insights.

Fragmented Industry Workflow

1

Multi-Actor Coordination

2

Operational Intelligence Gap

3

Scope variations during execution

4

OUR APPROACH

We established clear service boundaries for orders, fulfillment, and billing by applying domain-driven design to the core architecture. Within this framework, we developed specialized modular engines for route marketplaces, inventory procurement, and equipment acquisition.

To drive growth, we integrated a dedicated CRM suite, VendLead, which enables location-based lead discovery and comprehensive lifecycle tracking. Finally, we implemented sync monitoring and consolidated analytics dashboards to transform raw machine data into actionable performance insights.

Architecture & Domain ModelingModular Engine DevelopmentGrowth Suite IntegrationAnalytics Ingestion

Architecture & Domain Modeling

Service boundaries were defined for core functions, including orders, fulfillment, and billing. This was achieved by utilizing a domain-driven design approach to structure the system
Architecture and domain modeling concept with a dashboard tracking route revenue and machine uptime.

Modular Engine Development

The development focused on building specialized marketplaces tailored to specific operational needs. These included routes, inventory, and equipment management.
UI for modular engine development featuring operational B2B marketplace tools for managing routes and equipment.

Growth Suite Integration

A dedicated CRM was developed within the suite to facilitate growth. Its primary functions are tracking location-based lead discovery and managing the entire lead lifecycle.
Growth Suite Integration dashboard for a dedicated CRM, revenue by category, and inventory management.

Analytics Ingestion

A system for sync monitoring was established to oversee data flow. This resulted in the creation of consolidated dashboards used specifically to track and analyze machine performance.
Analytics ingestion dashboard with API endpoints and a 7-month revenue and profit trend chart.

RESULTS

The platform matured into a production-grade ecosystem that successfully digitized a traditionally offline industry.

  • Commercial Impact: Multi-million dollar transaction ecosystem enabled with strong subscription revenue.

  • Operational Scale: Thousands of operators onboarded with 99.98% uptime for high-concurrency workflows.

  • Strategic Outcome: Vendly is now a comprehensive growth engine, allowing operators to scale through data-driven asset discovery.
1K+Vending Operators Onboarded
40%Core Domains in one Platform
1M+Transaction ecosystem enabled

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