Pepperfry

Project Type

Design System & Responsive UI Design

Industry

E-Commerce App Development Services

Tech Stack

Adobe illustrator
Figma
Banner Image

ABOUT THE CLIENT

Nationwide, USA

Pepperfry is a leading furniture and décor store focusing on home décor elements. They offer a curated selection of furniture, lighting, décor accents, and kitchen appliances, all designed to elevate your living space.
Their primary goal towards customer acquisition and engagement is to allow the customer to place their order anytime, anywhere, and via any device or channel.

OVERVIEW

Pepperfry achieved 80% improvement in design consistency with the new design system. This strong foundation will serve as an essential driver of efficiency gains over the years.

100%

Responsiveness across 5 screens

80%

Consistent Growth

300+

Reduction in Design Hours

BUSINESS
REQUIREMENT

Pepperfry wanted to enhance the user experience and cut-down development time for future projects, all while ensuring that the existing screens remain intact.

SOLUTION

We focused on crafting a robust design system that delivers a seamless and visually consistent user experience across all devices. To achieve this, we employed reverse engineering to streamline the process of creating responsive screens. This eliminates the need for multiple website versions, guaranteeing optimal performance and a cohesive look and feel on any device.

screen
pepperfry-home-page

CHALLENGES

We had to build the design system keeping in mind existing components within a tight 3-month deadline. Unexpected additional breakpoints were addressed through flexible design practices, ensuring comprehensive responsiveness.

A strict 3-month window for design system creation clashed with the usual research and iteration cycles.

1

Existing typographies needed to be retained while incorporating new styles later, requiring a strategic development approach.

2

The initial plan for 3 screen sizes needed to adapt to 2 additional breakpoints, demanding design flexibility.

3

Reused existing design system components for efficiency and to avoid breaking compatibility.

4

OUR APPROACH

We focused on four main pillars to ensure a smooth transition from concept to a fully functional prototype, setting the stage for flawless development, and meticulous deployment.

Understanding & Analysis

We started out by dissecting the website's building blocks and understanding it's usage. A complete understanding the flow and functionality of the product was achieved in this stage.

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Methodology

We followed an atomic design methodology by breaking the process into hierarchical stages, going from designing standalone components to entire templates.

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Methodology

Foundation

We built the design foundation for the brand by defining it's color, layout, typography and icons. This in later stages served as atoms to build progressively complex patterns and screens.

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Methodology

Atoms & Molecules

We built the auto layout, state, and types of atoms. Then we inherited molecules from the atom component.

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Methodology

Patterns

We built pre-defined patterns that let designers assemble layouts by swapping components.

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Responsive Screens

Our meticulous design ensured the design system adapts seamlessly to any device, for effortless user experience. Figma-powered design solidified consistency and performance, creating a foolproof system for impeccable functionality.

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Prototyping

Preperation

All the screens were looped for designer and developers to understand how the screen navigates from one to other.

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Prototyping

Results

We achieved a seamless flow of design from one screen to the other.

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PROJECT RESULTS

In conclusion, GeekyAnts delivered a design system design system that fosters seamless harmony across a diverse range of devices. As a result, Pepperfry achieved 100% Responsiveness, 80% Consistency Growth and 300+ Reduction in Design Hours.

100%

Responsiveness across 5 screens

80%

Consistent Growth

300+

Reduction in Design Hours

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