JFIT | Building A Wellness Marketplace From Experience Design to Product Engineering
About the Client
JFIT is a holistic fitness and wellness platform that connects people with verified professionals across personal training, physiotherapy, psychology, and trained listening. The platform brings fitness, recovery, and mental wellbeing into one experience while giving experts the tools to establish credibility, manage their services, and grow their practice.
About the project
OVERVIEW
We worked with JFIT to build a connected wellness marketplace across iOS, Android, and web, with dedicated experiences for clients, experts, and administrators. The fitness and wellness platform supports the discovery and booking of verified wellness professionals, expert service management, subscriptions, payments, payouts, and administrative oversight.
2
Country Markets4
Launch Categories3
Primary User GroupsBusiness Requirement
JFIT needed a wellness marketplace that could support clients, experts, and administrators within one platform. The product had to accommodate multiple expert categories, different service formats, country-specific payments and payouts, and administrative oversight while maintaining a connected user journey.
Key Requirements
Clients needed to discover verified experts, compare services, and manage bookings.
Experts needed category-specific onboarding, verification, availability management, subscriptions, and earnings management.
Administrators needed control over approvals, cancellations, disputes, refunds, and payouts.
The wellness platform needed to support different payment flows for expert subscriptions and client session bookings.
Build a Marketplace That Can Scale Across Users, Payments, and Markets
Solution
We built dedicated mobile and web experiences for clients, experts, and administrators on a shared architecture. The fitness and wellness platform supports expert discovery, booking, availability, subscriptions, payments, payouts, disputes, and administrative controls. RevenueCat handles expert subscriptions, while Stripe supports client service payments, and the admin experience gives JFIT control over users, experts, bookings, transactions, commissions, and payouts.
Challenges we Solved
JFIT needed to separate digital subscriptions from service bookings to meet store requirements, so we used RevenueCat IAP for subscriptions and Stripe for service payments. Supporting India and the UAE required country-specific financial rules, so we stored the applicable currency in pricing records and introduced an encrypted IBAN payout route for UAE experts. Concurrent booking attempts required centralized booking state, conflict checks, and the release of abandoned payment holds. Webhook retries required signature validation, queues, idempotency keys, unique constraints, and dead-letter handling. Expert availability also had to support multiple service modes, so we structured it around parent time windows with child service modes.
Store Payment Compliance
Cross-Market Financial Rules
Concurrent Booking Risk
Webhook Duplication
Multi-Mode Availability
Our Approach
GeekyAnts followed a fixed-cost delivery model across design and development, structured through five phases with iterative reviews and milestone-based validation. The engagement began with alignment on JFIT's vision, operating model, user groups, and monetization strategy before moving through experience design, product engineering, quality and release, and market-specific refinements.
- We aligned with JFIT on its vision, user groups, workflows, and edge cases through stakeholder discussions, competitive review, and information architecture.
Results
JFIT has a development-ready ecosystem spanning mobile and admin experiences, with four expert categories across India and the UAE. The platform separates subscription and service payment flows, maintains auditable money movement, and uses a modular architecture that supports additional wellness categories without rebuilding the platform.
104
Mobile Screens26
Admin Pages192
Technical DocumentsThe Right Conversation Can Save You Six Months
Contact us
More from our engineering work
Healthcare SaaS Platform
We modernized Dentify’s onboarding workflows by introducing AI-driven automation and optimizing backend workflows, reducing friction in doctor onboarding and improving operational efficiency.
Read case study
IoT HEALTHCARE PLATFORM
We built two IoT solutions for a healthcare device manufactured aimed at helping athletes and amputees live an empowered life.
Read case studyHEALTHCARE COMMUNITY PLATFORM
We built an innovative healthcare platform that addresses issues like information overload, lack of engagement, and the need for user empowerment. The solution organizes health information in an easily accessible format while fostering collaboration through interactive features such as forums, community groups, and personalized engagement tools.
Read case studyReal-Time Monitoring Solution for Secure Storage Management | Case Study
The client aimed to develop a user-friendly app that allows facility managers and users to easily monitor the status of their storage units, ensuring safety and security. Key features such as motion detection alerts, scheduled image captures, and environmental monitoring were incorporated to provide a seamless experience for users managing their facilities.
Read case studyDiabetes Care Mobile & Web Solution
This project revolutionized diabetes management by creating a real-time tracking solution for patients and caregivers.
Read case studyDiagnostic Platform Website Modernization
We implemented comprehensive QA testing, including UI, regression, functional, and cross-browser validation, to ensure performance and stability after the platform migration.
Read case study