Jul 28, 2022

Importance of Face-To-Face Meetings With Clients

A read explaining the value it brings to a table when you organise face to face meetings with your business partners
Soupam Chakraborty
Soupam ChakrabortySenior Account Manager


Ever since the onset of the COVID-19 pandemic, the world has adapted to the idea of remote working, whether it be in the IT sector, boosting the online food delivery platform and even the entire economy in various ways by increasing the sales of various products. This includes workstations in homes, high-speed internet connections, as well as the sudden surge of the demand for masks, hand sanitisers, and other industries where groceries and essentials can be delivered to your home, to name a few.

However, the idea of meeting up in person to talk about major and less essential issues still holds true. The people who participate in the in-person or face-to-face meetings have always felt a sense of accomplishment and it has helped streamline business procedures in industries including software development. The importance of the business roles within any organization has led to the emergence of many individuals as the company's face, creating a brand for themselves as well as for their organization but these individuals frequently experience stage fright and high levels of anxiety prior to giving presentations in front of influential members of the client organization. Therefore, despite how advantageous remote working appears to be, in-person meetings will always be more important over the former idea.


B2B buyers want to buy from companies they know and trust, so the choice to purchase isn't simply about the products/services. Although it is not impossible to forge meaningful ties through internet communication, face-to-face conversations are inherently more intimate.

By making the time and effort necessary for a face-to-face encounter, one can show a client or potential client that how they respect their company by sitting down with them in person. They'll go away from the encounter with the impression that they got to know you and your business on a personal level, which is unusual in online conversations. It makes sense that almost everyone agrees that face-to-face interactions are necessary for establishing lasting business partnerships. Therefore, whether a company is young or old, it goes through a variety of approaches to make an impression in the minds of those who will later be interested in their services or products.

Although technology can boost productivity, there is still a chance for mistakes to be made during the sales process. How many times has a customer's phone call gone unanswered because of a connection problem or because they failed to catch a critical detail?

Between B2B sales representaives and their clients, in-person encounters remove several barriers. The sales representative can provide information clearly and completely—without interruption—while having the customer's full attention.


Technology is by no means a bane, and people in sales should keep utilizing all of the various channels available to them for communicating with clients and prospects. But even so, it's crucial to know when to put the phone and video chats down.

“People buy from people”, according to an old proverb. The most convenient alternative may not always be an in-person meeting, but it is frequently worthwhile to make the extra effort.


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