Current Opening

Search Engine Specialist (SEO/SEM)

Experience

3 Years

Number of positions

1

Responsibilities:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links
  • Develop and execute successful SEO strategies
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages, and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends

Requirements:

  • Proven SEM experience and success managing PPC campaigns across Google, Reddit, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Familiarity with A/B and multivariate experiments
  • Good to have a working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of standard and current SEO practices
  • Experience with SEO reporting
  • Excellent communication skills
  • Analytical mindset with numerical aptitude

Work with us

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